Unleashing Innovation In Internal Digital Communications Speakers

Hendrik is an experienced and ambitious communications director, pushing boundaries across the entire company and beyond. With a strong sense for strategy, he brings corporate communications to the next level by building strong teams and helping business leaders to be successful in bringing strategies to life. With a passion to drive change, he lead the communications function in the widest sense of the word. Hendrik is Group Director Communications at Refresco.

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Pete is a modern workplace / new-ways-of-working obsessive and evangelist. He is committed to helping people, teams and organisations become better at communication and collaboration. With over 15 years international experience across internal communications, change management, digital employee experience and organisational culture, Pete brings a tonne of energy and an innovators perspective to all he does. At SWOOP Analytics Pete helps organisations drive genuine and sustainable change by putting insightful data at the heart of communication, collaboration and transformation efforts.

Elsjede Vries is an organizational psychologist turned Global communications professional. Elsje obtained her MA in Psychology in Amsterdam and her MA in Business Management in Leiden, The Netherlands. She has spent her professional career working internationally for global corporations, specializing in leading global communication teams and strategic communication initiatives through organizational transformations. As a trusted advisor to executive leaders, Elsje serves as an enabler of an engaged workforce by helpingto connect bridging a company's strategy to measurable individual and team contributions. Her passion is to inspire and connect people, teams and communities and to be a catalyst for strong organizational cultures. Elsje co-leads the DE&Iefforts for the inclusion of women in leadership positions through leading a women'smentorship program called The Collective.

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A digital-first approach to humanizing tech is what sets Rita Carezzano apart. Currently the Chief of Organization at lastminute.com - the travel tech leader in dynamic holiday packages - Rita brings a holistic view about processes, changes and people empowerment to her every day. Rita boasts over two decades of expertise in Customer Service and Organizational leadership, with a diverse background extending beyond the travel industry to include roles in telecommunications, banking, and insurance (including notable positions at Reale Mutua and Santander Group). Throughout her career, she has spearheaded transformation and improvement initiatives in prominent leadership roles Rita believes that any project, plan or tool cannot be successful without people's engagement. She said: “The human touch is the game changer in any organization. In these fast changing and challenging times we need our people engaged to accomplish our goals and grow. Blending a sharp technical and organizational vision with active listening, collection of feedback and inclusion isn’t a choice, it’s the only way.

Alexander Jansen (he/him) is Communications Manager for TikTok in the Netherlands and lead for the Pride ERG in Europe. He is responsible for media relations and campaigns in the Dutch market showing TikTok's cultural and economic impact. Alex is also an avid technologist with years of AI, policy and political communications experience and currently serves as a board trustee and (queer) inclusion advocate. Prior to joining TikTok, he worked in different sectors at organizations such as BlackRock, Omnicom and NATO's Allied Command Transformation.

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Maud Reddingius started working for Rituals 4,5 years ago. Through the years, she was lucky to be part of different teams within the organization, which helped her to understand the business from different perspectives. Her primary motivation is to increase the employee experience of the people who make it happen, in Ritual's case, the 10.000 shop employees worldwide! She is part of the Retail Communication team and works as a project manager for Digital Workplace. A platform where employees will find all information, communication, and support the store operations (launching this summer!). She has a background in hospitality (Hotelschool) and started her career at an online supermarket called Picnic. Next to her job, she is studying part-time at the Erasmus, Master In Management.

Marjorie Etter is an accomplished leader in Learning & Development, Content Management, and Change within the tech sector, with over 15 years of experience. Her international background grants her a unique global perspective, vital for driving learning and change in hardware technology at top firms. With notable roles at Google, Apple, Fitbit, and Meta, Marjorie has been a pioneering figure in Silicon Valley, particularly as an advocate for women in tech. A dedicated Six Sigma practitioner, she combines empathy and expertise to ensure the success of quality programs and organizational change. Educated in the US, England, and Switzerland, Marjorie excels at embracing challenges, problem-solving, and cultural adaptation. Her growth mindset and enthusiasm for the new and unknown drive her continual evolution and innovation in the rapidly changing tech landscape.

Drea is a communications and content development professional with ten years of international experience and is currently a candidate for a PhD in Communications. She is presently employed at Tommy Hilfiger, overseeing global social media management. Her background encompasses various roles in internal and corporate communications. With diversity and inclusion always at the forefront of her agenda, she has led global strategies for prominent brands, enhancing visibility, engagement, and cultural impact. Additionally, she has cultivated thought leaders by leveraging their expertise to amplify brand influence and inspire others.