Unleashing Innovation In Internal Digital Communications Speakers

Martin Riecken is a corporate communications leader with 25+ years of experience in crisis, internal, and change communications. With a background in tourism and aviation, he has managed major crises, including 9/11, the 2010 ash cloud, and the 2015 Germanwings accident. During COVID-19, he led internal communications at TUI, supporting 60,000 employees through the crisis. Martin has worked with E.ON, Lufthansa, and TUI, and holds a master in mass communications, business, and politics. holds a master in mass communications, business, and politics.

A highly accomplished communication leader with a rich experience in strategic planning, crisis management, and driving employee engagement across multiple regions. Known for navigating complex organizational structures, fostering seamless communication between global HQ and diverse regional teams, and ensuring operational agility in dynamic, fast-paced environments. I specialize in aligning communication strategies with business objectives, delivering impactful content that enhances brand reputation, and driving employee engagement that strengthens company Cu

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Pete is a modern workplace / new-ways-of-working obsessive and evangelist. He is committed to helping people, teams and organisations become better at communication and collaboration. With over 15 years international experience across internal communications, change management, digital employee experience and organisational culture, Pete brings a tonne of energy and an innovators perspective to all he does. At SWOOP Analytics Pete helps organisations drive genuine and sustainable change by putting insightful data at the heart of communication, collaboration and transformation efforts.

Elsjede Vries is an organizational psychologist turned Global communications professional. Elsje obtained her MA in Psychology in Amsterdam and her MA in Business Management in Leiden, The Netherlands. She has spent her professional career working internationally for global corporations, specializing in leading global communication teams and strategic communication initiatives through organizational transformations. As a trusted advisor to executive leaders, Elsje serves as an enabler of an engaged workforce by helpingto connect bridging a company's strategy to measurable individual and team contributions. Her passion is to inspire and connect people, teams and communities and to be a catalyst for strong organizational cultures. Elsje co-leads the DE&Iefforts for the inclusion of women in leadership positions through leading a women'smentorship program called The Collective.

Julita Davies is a senior executive with over 20 years of international experience across marketing, communications, project management, and capability building. As Performance Director for Global Communications and Brand at Philips, she leads strategic initiatives to elevate team performance, build organizational capability, and drive operational excellence. Julita has a strong track record in delivering large-scale digital programs, steering organizational transformations, and implementing effective change across global teams. Known for translating business needs into executable strategies, she collaborates closely with senior leadership and cross-functional teams to deliver impact and foster team alignment. A confident communicator and brand ambassador, she excels at engaging stakeholders and building high-performing teams. Julita is passionate about mentoring emerging talent and creating inclusive, performance-driven environments. She is also a seasoned speaker, regularly sharing her insights at international business conferences and leadership summits.

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Danny Schwarze is a seasoned communications professional with more than 13 years of experience in both corporate and consulting environments. He is currently Head of Global Newsroom and Executive Communications at BSH Home Appliances Group, responsible for editorial collaboration across all communications disciplines, as well as internal strategy and executive communications. Danny is passionate about the future of communications, particularly the integration of AI, the importance of empathetic leadership and maintaining organizational integrity. He is committed to fostering an environment where teams can thrive and effectively tell their organization’s story.

Robin is the Director General for the Federation of European Data & Marketing (FEDMA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) and the Chair & Spokesperson of Democrats Abroad Belgium, the international arm of the US Democratic Party.

Aletta van Asperen is a senior communications innovation expert with a rich experience in the field of digital communications, internal comms, content and digital employee experience. She enjoys working in complex organisations towards the next big goal. Also likes to bring people from different backgrounds and different geographies together to deliver great results. Experienced in working in agile, dynamic environments. Skilled in international and multi-stakeholder projects, curious and always likes to take on new challenges.

Nadia Duinker is the founder of Freedom Ville, an eco-boutique retreat in Portugal, where leaders and teams reconnect with nature, creativity, and purpose. With expertise in entrepreneurship, event curation, and hospitality, she designs transformative retreats focused on regenerative leadership and team growth. At Global Executive Events Amsterdam, Nadia will present Freedom Ville’s bespoke business retreats, helping companies foster innovation, sustainability, and stronger team dynamics. Her work bridges culture, commerce, and consciousness, redefining corporate retreats for the future of leadership.

Maja Räger has been with bonprix since 2016, where she built and internationalized the internal communication strategy. Since October 2023, she leads as Head of Corporate Communications & Employer Branding, focusing on integration and employer attractiveness. Previously, she held roles at Schickler and EOS, worked as a communications consultant, and lectured at Quadriga Media Berlin. Maja is passionate about impactful communication and workplace culture.

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Originally coming from a journalistic background, holding a diploma in economics and political science, Petra Schäfer started her career as a business editor with the leading newspaper “Handelsblatt”. She worked for TV stations and the leading weekly newspaper “Die Zeit”, when changing perspectives as she entered communications and PR. Petra pursued different roles in Corporate Communications of stock-listed wholesale and retail group METRO AG. In 2017, she changed industries and started with the leading polymer company Covestro AG. There, she is co-lead of the Communications newsroom and in the global role of Head of Corporate Messaging & Content. Together with her family, Petra is based in Cologne, Germany.

Tanja Kliphuis (1969) is a creative, versatile and straightforward senior communications professional with a strong background in marketing and expertise in both internal and external communication. Tanja began her career at Rabobank as a management trainee in 1992 and has since held various roles in Account Management, Product Development, Marketing, and Communications. She has gained experience in brand identity, sustainability, issue management crisis and transformation communication and internal branding campaigns. In 2024, she completed a Master of Science (MSc) in Corporate Communication at the Erasmus University, Rotterdam. For her thesis, she studied the ways in which sustainability can be integrated into business operations, and what the role internal communications plays in this process.

Jacqueline is Chief of Staff at Circus Group, a food tech company specializing in robotics and AI, where she drives strategic execution and communications. With 17 years of experience in the aerospace industry, Jacqueline has held roles across finance, logistics, and communications at Airbus and Lilium, including serving as Chief of Staff and Head of Internal Communications. She holds an MBA in Digital Transformation Management and is an executive coach currently completing the INSEAD Executive Coaching Programme. Her career includes leadership roles such as Head of Logistics Operations for the USA and China, and A320 Family Communications Manager at Airbus.

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