In 2024, the focus of attention is on several key areas, including AI, a new communications format, a healthy intranet, successful employee engagement, and connecting employees in a more human sense rather than a purely technological one. Additionally, there will be a greater emphasis on hyper-personalisation, tailoring content to individual employees, creating engaging content, and improving the overall employee experience to match that of the customer. Trust in leaders and the organisation as a whole will be a critical factor, and data, analytics, and insights will play a key role in driving decisions and activities.
Clear and transparent communication are of vital importance for every business. With the advances in technology and mobile devices, the opportunities for reaching employees in a more impactful way, creating greater engagement and deepening advocacy within the organisation, has never been greater. But how to go about it?
At the 2024 edition of Global Executive Events’ Unleashing Innovation in Internal Digital Communications summit, knowledge experts will be sharing their insights into why Internal Communications Strategies are of vital importance in achieving greater organisational success, give insights into developing your own IDC Strategies, ideas on getting that all- important buy-in from stakeholders and consideration on how to consistently analyse and measure the success of your programs. You will also have an opportunity to tackle your greatest challenges and learn about some of the best-kept secrets from cross-industry leaders and key decision-makers, representing some of the largest companies across the globe. Everything a leader needs to accomplish is still dependent of people and ensuring consistent and strategic communications, will enable you to connect the dots for employees between their roles, your expectations, and the big picture of the business objectives.
After another roller-coaster year, when we look ahead to 2024 one thing is certain: communication will remain from and center in relation to managing people at work, whether it’s in a hybrid environment or remote.
One of the most signifcant opportunities that the pandemic presented was for companies to completely redefne internal communications, assisting the wellbeing of their employees and keeping them engaged.
Companies that failed to listen to employee preferences and concerns before announcing their return-to-the-workplace policies have fallen under heavy criticism. Listening will play a key role in how companies retain employees.
